<strong>Civic Media Rebrands Madison Flagship – Mad Radio 92.7 FM</strong>

February 13, 2023 at 08:43 AM

(Madison, WI) Civic Media’s Madison-based flagship radio station WTTN has relaunched as the newly branded News/Talk WMDX – Mad Radio 92.7 FM beginning Monday, February 6 at 6:00 a.m.  Mad Radio broadcasts at both WMDX 1580 AM and W224EG 92.7 FM.  The station was formerly known as Devil Radio 92.7, a nod to the signature Devil’s Advocates Radio show, hosted by station operator Mike Crute.

“Madison is Wisconsin’s center of government and a hub of civic engagement which has repercussions across the state,” said Civic Media CEO Sage Weil.  “It is important that the brand for this station, like all of our other hometown stations, reflect the character of the community.”

The station was formerly leased and managed by Mike Crute, Weil’s partner, and was recently purchased by Civic Media.  Weil said the station’s News/Talk format will remain largely unchanged and will continue to be an affiliate of ABC News Radio.  The rebrand stemmed largely from the desire to incorporate more local news and Madison-centric programming.

At the same time, Weil said WMDX will serve as the flagship for the ever-growing Civic Media radio network, now with stations in 11 cities across the state.

“Mad Radio 92.7 better reflects our mission to bring news and issues of local interest to the greater Madison area,” said Weil. “From the upcoming Mayoral race to local issues like clean lakes, fair housing, and growing populations, we’re going to focus in on those things impacting Madisonians and Wisconsinites the most. We believe people are craving a news source seeking to tell the truth and present the news in an honest fashion while providing informed analysis… and a bit of fun,” Weil said. “We’re committed to building a community-focused network, and that includes Madison.”

The biggest change with the rebranding to Mad Radio may be the relocation of the station to the 200 block of State Street in downtown Madison, where new studios and offices await.

“We’re building out state of the art facilities to house our state-wide broadcast facility and corporate headquarters,” Weil said. “We’ll also be a block off the Capitol square, providing direct access to some of the state’s most important and biggest newsmakers.  When news happens that affects Wisconsin, you’ll hear it first on Civic Media.”

The lineup, beginning at 6:00 a.m. Monday includes:

“Up North News Radio with Pat Kreitlow” from 6 – 8 a.m., nationally syndicated programs “The Stephanie Miller Show” from 8 – 11 a.m. and “The Thom Hartmann Show” from 11 a.m. – 2 p.m., “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2 – 3 p.m., “Matt Flynn – Direct” from 3 – 4 p.m., “The Devil’s Advocates with Mike Crute and Dom Salvia” from 4 – 6 p.m., “Native Roots” from 6 – 7 p.m., and the nationally syndicated “The Rick Smith Show” from 8 – 10 p.m.

Local and state news will be delivered from the Civic Media newsroom overseen by Civic Media News Director Terry Bell.

Civic Media is dedicated to providing quality broadcast and digital hometown radio with a focus on local, regional, and state issues, covering the stories that are most relevant to the communities we serve. We believe radio plays a crucial role in our local communities, so we broadcast quality local news, local sports, and open, honest commentary that advances the understanding and engagement of our audience.

For more information, contact press@civicmedia.us.